Design your Design Organization

Workshop by Kristin Skinner

Organizations of all sizes are investing in design like never before. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. For design organizations to successfully deliver value to customers and to the business, design teams need the support of strong operations.

This workshop will focus on how to establish best practices for end-to-end experience oversight, and all the critical pieces together – strategy, business goals, design, execution, technology, and customer needs – to produce amazing experiences for multiple platforms.

Kristin Skinner, Executive Director, Head of Design Management at Chase, former Head of Design Management at Capital One, and co-author of Org Design for Design Orgs: Building and Managing In-House Design Teams, will shine a light on the operational challenges and considerations of running a design organization, and what works and what doesn’t. Drawing on her experience managing design teams and organizations at Microsoft’s Pioneer Studios, Adaptive Path, Capital One, and Chase, Kristin will discuss how what happens “behind the scenes” and how a focus on design management and operations can ultimately affect a design organization’s output, quality, and effectiveness.

This workshop is for people who are establishing or reimagining the design practice in their organizations. While well-suited for in-house design teams, we’ll also discuss practices and methods applicable to consultancies.

We will discuss:
- The 5 stages of design organization evolution
- When and how to introduce roles including research, content, service design, and design management and operations
- Design roles and a career ladder framework
- How to lead and support the team through growth and evolution


Kristin Skinner

Head of Design Management, Chase

Kristin Skinner is an author and design management leader. She is currently Head of Design Management at Chase, a new executive leadership role. Her mandate is to define and enable the core operating rhythm for design while managing the operational needs of the organization.

Most recently, she was Head of Design Management at Capital One, establishing and leading the practice and team of Design Managers who coordinate the design organization’s efforts, guide cross-functional collaboration, and enable the design organization to deliver outcomes with measurable impact. Kristin has extensive experience recruiting, hiring, and managing designers and design program managers, and shaping enterprise design organizations and operations for optimal effectiveness, in both consulting and in-house, and in companies of various sizes.

Kristin is co-author of “Org Design for Design Orgs: Building and Managing In-House Design Teams”, the first book dedicated to the organization, management, and operations of in-house design teams.