Meet the

A group of passionate thinkers and doers, with a purpose.

This is Joint Futures. The conference is inspired by the pressing needs of our profession to become more mature, inclusive & business-minded. We aim to view design holistically through different macro and micro lenses. All of us strongly strive to create a community and a safe space to learn, get inspired, meet like-minded people, and gather actionable insights to create change in your own teams.

Angelos Arnis

Main Organizer & Speaker Relations

A strategic designer focusing on delivering experiences with humane principles. Currently changing the ways of working at Elisa, Finland's largest telecom operator. For the past 10 years, Angelos has been working with startups and products, both in early and high growth stage. Angelos is a community organizer at Designer Hangout, one of the largest design-related slack communities globally (15.000+ members!). He is also one of the main instigators of DesignOps Helsinki meet-up community. Alumnus organizer of DSCONF & Junction – world’s biggest hackathon. In his free time, Angelos is making music, and enjoying computer games.

Yves Florack

Participants & Community Outreach

Born in the Netherlands, raised in Switzerland and educated as an Industrial Designer in one of Europe’s Design Capitals: Eindhoven (NL), Yves decided to move to Helsinki in 2015, founded the UXHel Community in 2016 and now works as an Experience Design Lead at Siili. Alumnus organizer of DSCONF.

Dave Malouf

Program Curation

Dave Malouf is a Consultant, Coach, and Educator. With 25 years of experience in designing and leading design teams, Dave has tuned his efforts squarely on making designers and design teams more valuable through both education and consulting. In this regard, Dave has focused his attention on Design Operations (#designOps), having co-authored the first book on the topic, and co-founded the first conference.

Veronika Georgieva

Operations & Business Development

Born in a small town in the USSR, used to compete in gymnastics before academic ambitions have brought her to Helsinki. Graduated from Aalto University School of Business and CEMS. Experienced in international business development, lately have been passionate about design thinking and lean startups. An avid gastronomy enthusiast.

Tanja Pelkonen

Art Director & Marketing Coordinator

Tanja has been in a field of design for 10 years and worked from smaller marketing agencies to big client corporations. Last few years she’s been working in Helsinki-based digital agency Redland as a Senior Designer and project manager.

Advisory board

Jina Anne

Design Systems Pioneer, Clarity organizer

Jina is a design systems advocate and coach. At Amazon, Jina was Senior Design Systems Lead. At Salesforce, she was Lead Designer on the Lightning Design System. She led the CSS architecture and style guide for the Apple Online Store. She's also worked at GitHub, Engine Yard, Crush + Lovely, and Memphis Brooks Museum of Art, and more. She developed projects with W3C,, FedEx, etc.

Jina coauthored Design Systems Handbook, Fancy Form Design, and The Art & Science of CSS. She's published several articles. She's spoken at conferences including Adobe MAX. Print Magazine featured Jina as a leading San Francisco creative.

Emily Campbell

Sr. Specialist, Design Transformation, InVision

Emily Campbell is a Senior Design Specialist on InVision’s Design Transformation team, where she helps design teams and leaders mature their practices and increase their impact through workshops, inclusive presentations, co-creation, and coaching. Previously, she helped fortune 100 companies reshape the way they design their organizations as enterprise design and product lead for Degreed, and grew the design team at HackerRank from its inception to supporting over a million users. She focuses on human-centered design, translating creative strategy into business impact, building a culture of leadership, and collaborating across disciplines.

Hana Nagel

Service Designer, Element AI

With experience ranging from non-profits to start-ups to enterprise, Hana's work is connected by a commitment to using a research-driven approach to solve problems for people. In her current role as a Service Designer with Element AI, she works with clients and the EAI product team to identify the right problems to solve with AI and ultimately deliver AI solutions that augment human decisions while delivering positive systemic impact. Born in California and raised in Vancouver, Hana firmly believes the West Coast is the best coast. Despite this, she is currently loving life in Montreal, which she shares with her fiancée, a large cat, a smol dog, and 62 plants #urbanjungle

Josh Silverman

Designer and entrepreneur at Startnership. DesignOps consultant with Blend

For 25 years, Josh Silverman has created successful relationships through design. He speaks and hosts workshops globally, teaches and guest critiques nationally, and is always connecting people and communities. Currently, he is consulting in design operations for Salesforce and Blend, and advising startups and Joint Futures. Most recently, he advised and designed for the portfolio of companies with Sequoia Design Lab, served as Twitter's first hire in design operations, and was one of the founding designers of the IBM Cloud Garage.

Josh is preternaturally curious about patterns in decision making and the shapes of teams. On the daily, he is driven by great pairings, trusting relationships, harmonious intersectionality, and long bike rides.

Tatiana Mac

Independent Designer

Tatiana Mac is an independent American designer who has been designing and developing since she was 10. Currently she works directly with organisations to build products and design systems with accessibility and inclusion in mind. She believes that design heavily influences our social landscape. When ethically-minded, she thinks designers can dismantle exclusionary systems in favor of community-focused, inclusive ones.

She edits for A List Apart, moonlights as a wardrobe stylist, and boxes. She's seen 33 countries and is always scheming to see more.

Elisa Oyj

Mikko Häkkinen

Advisor, Elisa Oyj

Mikko has been designing digital products and services for the last 15 years, for a wide range of different industries. Currently, he is Lead Service Designer and is responsible for building company-wide design system at Elisa, which is a Finnish telecom operator. Alumnus organizer of DSCONF.

Sakari Volanen

Advisor, Elisa Oyj

Employer branding enthusiast and passionate leader from Finland living in Helsinki. Sakke is a builder of all things with broad range of skills and he has worked in the industry 15+ years. Currently, he is creating events and new businesses at Elisa. In his free time, Sakke hangs out with his family and enjoys movies.

Jouni Linkola

Advisor, Elisa Oyj

Jouni is a service and business design enthousiast from Finland. In the last 4 years he has been leading the Design team in Elisa, ensuring an aligned User Experience across all products and developing the service culture towards omnichannel experiences. At his free time, Jouni enjoys the Finnish nature and travelling.

Event Experience

Reetta Sinervo

Account Manager, Tapaus

Reetta is a black belt professional in the event industry with a passion for hot yoga and sweet treats. Reetta enjoys creating once in a life time events and experiences to her clients and will always push for extra mile in every project. If Reetta wasn’t working as an Account Director for Tapaus, she would probably be a food critic or a radio host. Reetta has studied in Turku University of Applied Sciences for Bachelor’s degree in Media. Even though Reetta is not living in Turku anymore, she will always have Turku in her heart.

Janne Hakkarainen

Executive Producer, Tapaus

Janne is an enthusiastic event professional with an extensive experience of exceeding the expectations of various Finnish as well as international clients. During the last six years of his career he has been involved in hundreds of different projects in three different continents and is currently working as an Executive Producer for Finland’s leading B2B creative event agency TAPAUS. The time that he has outside of producing B2B events, he spends on organizing the annual Event Industry World Championships of Hockey (EIWCH), photography, cooking and listening to 90s rap music.

Emma Liuski

Producer, Tapaus

Emma is a hands-on producer with 5 years of experience in the event industry. She has carried out number of various size events in responsible roles over the years. She is in her element during the event when the show is running smoothly, and you can feel the excited energy of the guests. Emma has a Bachelor’s Degree in Business Administration and is specialized in Marketing and Management. During her free time Emma loves traveling and exploring new places, playing with her Boston terrier puppy Manu and watching bad reality TV shows and crime documentaries.