Designing for the next billion

A lightning talk by Supriyo Roy

With the world of internet continuously evolving and almost every segment from entertainment to healthcare on the verge of disruption, Users from emerging markets are increasingly likely to be among the users of any designer's product. Not only is the business opportunity substantial, it's also an area in which designers can have a real impact.

The way these users are coming online is very different from what we have had witnessed in the decade before it. Most of these users enter through the world of patchy network connectivity and yet are exposed to the use of mobile-first approach and assistive technologies. Keeping that in mind, it becomes increasingly important to build with empathy and make the users feel in control. The understanding of culturally appropriate visual cues and vernacular aid is paramount to building an experience which does not feel like a UX conundrum as your product navigates through the continents.

3 Key Takeaways from the session
- Area of extreme opportunity and impact: Users from emerging markets ARE going to be your next users.
- Don’t assume and build with empathy for the next billion.
- Design for complexity, cost and uncertainty and yet be vivid and joyous.


Supriyo Roy

Design Leader, Klaviyo

Supriyo is a Designer with eight years of product design experience spanning multiple contexts, geographies, mediums, and industries. Currently, He is leading design at Klaviyo where his team is responsible for the evolution of the company’s core product design strategy. He is a strong proponent of inclusive design, pushing for UX blurring the lines between offline and online.

Supriyo holds a Masters in Industrial Design from Indian Institute of Technology, New Delhi. He has been working across channels and mediums with past design stints extending to roles with Flipkart, Spangle, Faasos, Amazon, and Microsoft. Supriyo's work for the mobile form factor has fetched him multiple design accolades. His contribution to the growing product design community in India has helped in fostering a new wave of problem solvers for the emerging markets.