Beyond the ethics as we know it

A framework for ethics in Holistic Design

A lightning talk by Egle Obcarskaite

In my presentation I will argue that the holistic design – as a mind-set and as a tool-set – is placed exactly to do this, to deliver a “how” of the process of embedding ethics into a design model. On the level of design as craft, design enables the prototyping known and un-known impacts; on the level of design as operations, it equips with research to support business understanding of societal impact. Whereas on the level of design strategy, it brings in ethics to the decision table as a part of the whole system approach.


Egle Obcarskaite

Ethical Innovation Designer

Intersection is exactly where Egle feels at her best.Academically trained in philosophy and, later on, in digital management, she connects the two traditionally distinct areas in order to explore ethical innovation design as a competitive business advantage. Egle started her career working in communications, PR and as a journalist, and later moved to coordination and advisory roles in the areas of international civil protection, disaster risk reduction, sustainable shipping and public health.  Digital transformation in businesses, organisations and societies is the most recent addition to Egle’s area of expertise, where she focuses on introducing design for strategic business development as a change management undertaking. As a passionate and cause-driven person, Egle leads the SheSays Stockholm chapter, as well is a board member of non-profit organisations working in the fields of international development aid, gender equality, and arts.